01Website / Interactive brief
A clearer way to start.
Content strategy / Responsive design / Front-end development
INDEPENDENT DEVELOPER
Your ideas, built to work for you.
I build custom websites, bots and automations for independent professionals and small businesses.
WebsitesBotsAutomations
IDEAS INTO WORKING SOFTWARE
Ideas take shape.
Then they work.
Three independent explorations.
One considered approach.
Explore the thinking. Try the interaction.
Three self-initiated concepts. No client affiliation or commercial results claimed.
SERVICES
01Web Development
Custom websites built around your business.
Custom websites and online stores that present your business, help customers find what they need and make it easy to get in touch.
- Websites & e-commerce
- Landing pages
- Responsive interfaces
02Software Development
Tools built around the way you work.
Custom apps, CRMs and bots for your daily operations. Manage bookings, organise customer information and support your team in one place.
- Web apps & CRMs
- Booking & internal tools
- WhatsApp, Slack & Discord bots
03Automations
Connect your tools. Simplify repetitive work.
Automations that connect your tools, move information and handle repeatable tasks across your business.
- Integrations
- Data sync
- Automated workflows
03 / PROCESS WEBSITES
From first idea to a live website.
Built together. One clear step at a time.
-
MEETING 0101 / CONNECT
Start with your business.
Our first meeting starts with a conversation about your business, your audience and what the website needs to do.
- You bring
- Your goals, timeline and budget.
- You get
- A shared starting point.
-
MEETING 0102 / BRAINSTORM
Shape the idea together.
In that same meeting, we exchange ideas, explore references and identify the pages, content and features your website needs.
- You bring
- Inspiration, wishes and priorities.
- You get
- A focused brief and agreed scope.
-
MEETING 0203 / DIRECTION
Agree on the way forward.
At our second meeting, I present the visual direction and page structure. We align the look, tone and journey before prototyping.
- You bring
- Feedback on the proposed direction.
- You get
- An approved creative direction.
-
MEETING 0204 / DESIGN SYSTEM
A visual language, defined.
In the same meeting, we review the website's design system: typography, colours, spacing and reusable components, before the prototype.
- You bring
- Brand assets and visual preferences.
- You get
- A consistent foundation for every page.
-
MEETING 0305 / PROTOTYPE
See your website take shape.
I walk you through the clickable prototype in our third meeting. We check the layout and journey together; development starts once aligned.
- You bring
- Feedback on layout and interactions.
- You get
- An approved prototype to build from.
-
MEETING 0406 / BUILD
From approved design to code.
After prototype approval, I build the responsive website and its agreed features. In meeting four, we review the working site together.
- You bring
- Final content and required access.
- You get
- A working website for your review.
-
MEETING 0507 / REFINE
Make the final details right.
I make any agreed minor adjustments after your review and test the key journeys. At our final meeting, we check the result before sign-off.
- You bring
- Consolidated feedback within scope.
- You get
- A tested site with final refinements.
-
MEETING 0508 / LAUNCH
Ready for the real world.
The final meeting closes with your approval and a clear handoff. I launch in the agreed environment and show you how to manage your website.
- You bring
- Final sign-off and hosting access.
- You get
- Your live website and handoff guide.
01 / 08
04 / ORIGIN
A career across screens.
Enter terminal
PLAY / 2012–2014
It started
with play.
QA ENGINEER / AAA GAME TESTING
FIFA 13 — Quality Assurance
Medal of Honor: Warfighter — QA
Illustrative film / Original credits available
LISTEN / 17 MONTHS
Listen closer.
GLOBAL MUSIC-STREAMING PLATFORM
Cross-platform issue investigation
and product feedback.
CLIENT NAMECONFIDENTIAL UNDER NDA
Illustrative film / Independent interface study
SECURITY / 2025–2026
Trust, by design.
KYC · KYB · AML
Enterprise platform supporting identity
verification and compliance operations.
CLIENT NAMECONFIDENTIAL UNDER NDA
Concept visual / Synthetic data / No internal platform shown
BUILD / NOW
Now I build them.
Years spent understanding digital products.
05 / WORKING TOGETHER
A person you know. A process you can follow.Good work.
Clear agreements.
I take care of the build. Together, we agree the scope and review the work. Upwork keeps our agreement, messages and payments in one place.
Work directly with me.Meet Roberto on Upwork
YOUR PROJECT, ON SHARED GROUNDA fixed-price example
01Know what we’re building.Clarity before commitment.
We agree on the scope, deliverables, timeline and budget before work begins. You know what’s included and what each stage should deliver.
Your part Ask questions. Shape the brief. Agree the scope.
02Stay part of the work.Visible progress. Shared decisions.
I walk you through the work at agreed checkpoints. We review it against the brief and discuss changes together, including any effect on scope, timing or cost.
Your part Review the work. Give feedback. Agree any changes.
03Review each funded stage.Payments with a clear record.
A milestone is an agreed part of the project. You fund it upfront through Upwork, which holds the funds while I work. After I submit through the contract, you have 14 days to approve or request changes; no response means automatic release.
Your part Review the submission within the 14-day window.
Read Upwork’s milestone rulesDirect collaboration with me.A shared record through Upwork.
NEW TO UPWORK?
A platform with
a track record.
Upwork is a platform for hiring independent professionals and managing contracts, messages and payments. These references offer a place to get familiar with it.
Microsoft
COMPANY PUBLICATION / 2018Chosen for an enterprise initiative.
In 2018, Microsoft named Upwork Enterprise the launch partner for its freelance toolkit.
Read the original announcement ↗ Forbes CONTRIBUTOR ANALYSIS / 2019A closer look at working independently.Michael B. Arthur examined Microsoft’s freelance toolkit and its collaboration with Upwork.
Read the analysis ↗Historical context about the platform. These references do not endorse my services.
I’ve never used Upwork. Where do I start?
The button opens my Upwork profile. From there, follow Upwork’s sign-in or account setup steps to contact me about your project. We discuss the fit and scope before agreeing on a contract. Opening the profile doesn’t hire me or start a payment.
What if the project changes along the way?
We discuss what has changed and its effect on the deliverables, timeline and budget. Any additional work needs a new agreement before it begins, with the updated scope recorded in the contract or milestone.
How do payments and support work?
For fixed-price work, you fund an agreed milestone upfront. Upwork holds those funds until release. After I submit the work through the contract, you have 14 days to approve it or request changes. Funds release automatically if you don’t respond. If you request changes, a new 14-day review period begins when I resubmit.
Hourly contracts work differently: time is billed weekly, with work-diary review and dispute rules. If an issue arises, Upwork offers dispute assistance under its terms; a refund or resolution isn’t guaranteed. Platform fees may apply.
Payment protection and conditions